The leading US cryptocurrency exchange – Coinbase – and the National Basketball Association announced a multi-year partnership. Following it, the former became the exclusive cryptocurrency platform partner of the NBA, the NBA G League, the NBA 2K League, the Women’s National Basketball Association (WNBA), and the USA Basketball.

NBA Jumps on The Crypto Bandwagon

The current 2021-22 season of the National Basketball Association is a rather special one as it marks the 75th birthday of the League. To enhance the fans’ involvement during that festive period, the NBA teamed up with the digital asset platform Coinbase.

As part of their involvement, the exchange will “create interactive experiences to engage with the NBA’s incredible community and athletes around the world.” It will also educate basketball fans on the increasing developments happening across the cryptocurrency industry.

Coinbase’s logo will appear on basketball games broadcasted on television. Apart from the NBA, the trading venue will also be the partner of the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League, and the USA Basketball.

Kate Rouch – Chief Marketing Officer of Coinbase – noted that the core of the company’s strategy is to interconnect with participants that believe in its merits, such as the NBA:

“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner.”

Kerry Tatlock – Senior Vice President at the NBA – described Coinbase as a “trusted cryptocurrency platform used by millions.” As such, it is a “natural fit” for the Association, which aims to provide its fans with new ways to interact with the League and each other.

NBA and Crypto: History

The Dallas Mavericks started to accept cryptocurrency payments for tickets and merchandise products earlier this year. These include some of the leading assets: Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), and Dogecoin (DOGE).

The Sacramento Kings is another club that recently entered the crypto craze. It joined forces with the blockchain company Ankr to educate basketball fans about the development of the digital asset sector.

Subsequently, one of the most successful teams – The Los Angeles Lakers – became the latest name on that list. The club, where the legendary shooting guard Kobe Bryant spent his entire career, announced an official team sponsorship with Socios.com.

As part of the collaboration, the platform will launch virtual events for the fans. There, they will get the chance to communicate with each other and even vote on topics related to their favorite basketball team.