Digital asset marketplace Bakkt has partnered with Google to expand the usability of cryptocurrency. Thus, users will soon be able to add their Bakkt Visa Debit Card directly into Google Pay.

Google Pay Meets The Bakkt Card

As outlined in a press release from BusinessWire, users can soon spend Bakkt Card crypto funds directly from Google Pay. This comes after Bakkt released its Visa Debit Card earlier this year, and now customers will be able to make transactions via digital assets wherever Google Pay is accepted.

When doing so, the process will seamlessly convert cryptocurrencies into fiat currency before arriving in the recipient’s account. This way, digital assets can effectively be used to pay for everyday products both online and in-store.

Bakkt will also be using Google Cloud as its preferred cloud provider to market its services to leading US retailers and merchants.

What’s more, Bakkt will take advantage of the cloud’s tools to implement new analytics, AI, and machine learning tools onto its platform. Bakkt consumers can take advantage of these analytics as a loyalty redemption option. At the same time, company partners can use them to identify important consumer behavior patterns.

Bakkt CEO Gavin Michael sees the recent partnership as representative of his company’s success:

“This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner. Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”

Bakkt Expanding Crypto Adoption

The recent partnership is just one of Bakkt’s many attempts to expand cryptocurrency use-cases in the US. In August, the company partnered with Quiznos to launch a Bitcoin payment pilot at select Quiznos stores in Denver.

The organization also collaborated with Starbucks following the launch of the Bitcoin app in April. Since then, Starbucks customers can reload their cards using the app.

Google Cloud has been providing support as well. The company recently partnered with Dapper Labs– creators of the Top Shot NFT marketplace to help scale the latter’s blockchain.